About Us
MaisonNL is a delightful concept store that sells carefully selected clothing labels, accessories, adorable kids' goods, and all kinds of beautiful adornments for you and your home. We only embrace products that mean something to us; manufactured in a unique way with love and eye for craftmanship. Each piece has its own story, which we'd love to share with you.
Jonett and Cora founded MaisonNL in 2011. However, their friendship goes back years; they got to know each other at their daughters' elementary school. Charmingly, you can find both daughters, Lois and Liz, working in the store from time to time. With the realization of MaisonNL, a long-cherished wish came true: a place where they could sell all the products they love so much and combine their backgrounds in marketing & advertising, styling, fashion, and retail.
MaisonNL is more like entering a house than a store; you feel right at home and at ease, which makes for the perfect atmosphere to browse around, get inspired and do your shopping.
We hope to see you soon. You're always more than welcome.
Utrechtsestraat in Central Amsterdam
In city center but nestled in an authentic and idyllic residential neighborhood, Utrechtsestraat embodies small & local business shopping at its finest. Artisan brands, family run-businesses, and specialty makers line the charming street, which bring tourists and residents alike to shop its offerings.
With the picturesque canal vistas and the many restaurants and cafes to have an enjoyable meal, this special slice of Amsterdam is worth exploring and experiencing.
We look forward to welcoming you to our home!